Blayn Barnard Smith is a reformed hedge fund marketer. She is a native Texan, the daughter of a banker/cattle rancher and an artist/ad exec — the perfect setup for her left brain/right brain ImageArb endeavor. Blayn previously worked in-house with accomplished hedge fund managers to craft and execute capital raising, fund marketing, and investor relations strategies. She established and developed relationships with a host of significant institutional investors, including family offices, ultra-high net worth individuals, endowments, foundations, and consultants. Before working in the hedge fund world, she was an investment banking analyst. Blayn holds an MBA in marketing and organizational behavior from the Kellogg School of Management at Northwestern University and a BBA in finance (summa cum laude) from Texas Tech University. She lives in University Park, Texas with her trophy husband. They have a lot of kids – likely more than you do – and on weekends you can usually find her watching or coaching basketball or driving her daughter to dance commitments. Blayn loves to throw around phrases from her childhood, and Meg and Kristin keep track of her quotable quotes, some of which you can find here.