Everyone knows you only have one chance to make a first impression.

For investment managers, giving the wrong impression can cost an allocation, or worse, a relationship. Raising and retaining capital is both competitive and critical.

Are you putting your best foot forward?

  • ImageArb empowers our clients to better communicate their stories and strategies to current and potential investors.
  • ImageArb provides a highly differentiated and unique perspective regarding the necessary means to attract investors, retain investors and improve overall visibility.
  • ImageArb produces proven results as we speak the language of investment managers and allocators and understand the nuances of different strategies.
  • ImageArb develops compelling, insightful messages across all mediums that reach your audience and meet your strategic goals.


ImageArb’s leadership team has decades of experience raising institutional capital.

Prior to establishing ImageArb, founder Blayn Barnard Smith spent years working directly with accomplished investment managers to craft and execute capital-raising, fund marketing and investor relations strategies. She began her career in investment banking with Banc of America Montgomery Securities. Blayn earned a BBA in finance (summa cum laude) from Texas Tech University and an MBA in marketing and organizational behavior from the Kellogg School of Management at Northwestern University.

Megan Nicholson previously led Capital Introductions and Prime Brokerage Sales efforts for Jefferies’ Texas and Southeast region. She began her career in alternative investments with Lehman Brothers and Barclays Capital in New York. Additionally, Megan managed marketing and investor relations for a corporate credit hedge fund. Megan earned a BA from Boston College and an MBA in investment management from the University of North Carolina’s Kenan-Flager Business School.

Blayn and Megan have relationships with a host of significant institutional investors nationwide, including family offices, funds of funds, endowments, foundations, consultants and insurance companies.

ImageArb’s team has extensive backgrounds in branding, graphic design and public relations.

Why ImageArb

ImageArb ensures that your communications program consistently reinforces your underlying strategy and goals across all mediums. Your marketing and business objectives are unique; we tailor our services accordingly. Our dedicated marketing and design specialists can guide you through each phase of your growth. We create compelling narratives and collateral that deliver the right message to the right audience using the right media.

ImageArb brings our broad functional expertise and extensive understanding of investment management to each engagement. We provide an objective perspective to help you determine and communicate your definable edge. We can help you be proactive within a dynamic industry landscape.

ImageArb understands that investor perception and public image are crucial to a manager’s credibility. Managers often lack the time and resources to refine their branding elements. ImageArb fills the void. We are dedicated to shaping and promoting your messaging so you can focus on your core competencies and manage your portfolio.

ImageArb molds our clients’ ideas and strategies into clear, consistent messages, improving communications with all stakeholders and driving progress toward specific goals. Our full-service menu of capabilities provides a one-stop solution for all marketing and public relations needs. ImageArb’s unique perspective and understanding of the industry enables us to support clients in defining and refining investment philosophy and investment process descriptions. We seamlessly merge our clients’ narratives with compelling, customized visual identities. Our clients are located across the United States and Europe and pursue a variety of structures and strategies. We work with clients on both a retainer and project basis.


Strategic Positioning and Branding: We assist our clients in telling their story: articulating who they are, what they do and how they do it. We strive to effectively define each client’s value proposition. Deliverables include:

  • developing brand identity and key messages
  • creating investor presentations and web sites
  • producing due diligence questionnaires
  • providing verbal presentation coaching
  • creating visual identity

Public Relations: We support our clients in developing a robust public profile. We strive to frame clients’ messages in the context of current industry trends to ensure relevancy and timeliness. Services include:

  • executive positioning
  • speaking opportunities
  • press material development
  • media training
  • media outreach (firm/fund launch or closing, mergers/acquisitions, personnel announcements, byline articles)
  • events
  • crisis and issues management

Investor Relations Consulting: We meet our clients’ current investor relations needs and help plan for additional infrastructure as they grow and evolve. We support our clients in developing:

  • investor relations programs
  • marketing plans
  • investor events
  • investor communications, including writing or revising investor letters

Graphic Design: We seamlessly integrate design elements across all marketing mediums. Services include:

  • logo design
  • business card and stationery system design
  • web site creation or revision


VISUAL BRANDING | g r a p h i c s

VISUAL BRANDING | w e b s i t e s


3953 Maple Avenue | Suite 210 | Dallas, Texas 75219 p: 214.396.4041 | e: info@imagearb.com